The next five years in U.S. bedding will be defined by premiumization under pragmatic budgets. Consumers still chase better sleep, but inflation and shifting home spend mean clearer trade-offs: features that deliver daily value—cooler nights, stronger edges, less partner disturbance—win over novelty. That’s why hybrids with reinforced perimeters and breathable comfort layers...
Mattress retail today is a test of trust: shoppers encounter slick visuals, overlapping specs, and constant discounts, but they convert when information is plain and promises are honored. The clearest differentiators are meaningful spec transparency, sensible trial policies, and post-purchase support. Brands that publish foam densities, coil gauge ranges, and layer-by-layer schematics give...
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