The New Word-of-Mouth: An Overview of the Global Influencer Marketing Industry
In the crowded and cacophonous digital landscape of the 21st century, traditional advertising is losing its power. Consumers, bombarded with thousands of marketing messages a day, have become adept at tuning out brand-centric communication. This is the new reality that has given rise to the vibrant and rapidly expanding global Influencer Marketing industry. This industry is built on a...
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