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Harsh Roy added article Other
2025-12-23 09:13:34 -

The New Word-of-Mouth: A Foundational Guide to Modern Influencer Marketing
In the crowded and often skeptical digital landscape, brands are constantly searching for authentic ways to connect with their target audience, leading to the explosive rise of Influencer Marketing. This powerful form of social media marketing moves beyond traditional advertising by collaborating with individuals who have a dedicated following and are viewed as experts or trusted figures...

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Harsh Roy added article Other
2026-02-02 07:32:28 -

The New Word-of-Mouth: An Overview of the Global Influencer Marketing Industry
In the crowded and cacophonous digital landscape of the 21st century, traditional advertising is losing its power. Consumers, bombarded with thousands of marketing messages a day, have become adept at tuning out brand-centric communication. This is the new reality that has given rise to the vibrant and rapidly expanding global Influencer Marketing industry. This industry is built on a...

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