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2025-10-23 09:18:51 -

Monetizing Impressions: A Look at Demand-Side Platform Revenue Models

The generation of Demand Side Platform revenue is the financial mechanism that powers the entire programmatic advertising ecosystem, funding the massive technological infrastructure required to process trillions of ad auctions every day. As the market continues its strong and steady growth towards an anticipated valuation of $306.61 billion by 2035, the business models used to capture...

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