The Apple Accessories Market features a layered competitive structure, with Apple-branded products at the core and a wide array of licensed and unlicensed third-party players surrounding them. Official accessories command premium positioning due to perceived quality, compatibility assurance, and integrated retail presence. At the same time, third-party brands address price-sensitive segments...
The Apple Accessories Market features a layered competitive structure, with Apple-branded products at the core and a wide array of licensed and unlicensed third-party players surrounding them. Official accessories command premium positioning due to perceived quality, compatibility assurance, and integrated retail presence. At the same time, third-party brands address price-sensitive segments...
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