Guide to Understand Google Advertising Pricing and Budgeting Google Ads operates on a pay-per-click (PPC) model, where costs depend on keyword competition, ad quality, and targeting. By learning how bids, quality scores, and daily budgets work together, advertisers can allocate funds efficiently. This knowledge enables businesses to optimize campaigns, reduce unnecessary spending, and achieve higher visibility and conversions while maintaining full control over their advertising budget. Know More: https://indeedseo.com/ru/blog/how-much-does-google-ads-cost/