Why Gen Z Loves the Stussy Hoodie
In the early ’80s, Shawn Stussy scribbled his now-iconic signature on surfboards along the Californian coast. What began as a casual flourish soon grew into a visual mantra, splashed across tees, caps, and, eventually, hoodies. Stussy morphed from a niche surf label into one of the cornerstones of streetwear, carrying with it a reputation for effortless cool. That hand-drawn scrawl...