Geedup clothing is not only popular because of its cool designs. In each release, consumers can see the craftsmanship, quality materials and detail. The dedication towards durability and comfort is depicted in Geedup hoodie, Geedup shirts, jackets, and Geedup tracksuits. Competitor analysis indicates that most of the streetwear brands that lead in the market are usually driven by hype whereas this brand is balanced in exclusivity and wearability. Such a mix generates long term loyalty. Consumers value clothes that can be viewed as fashion and functional everyday. This flexibility enhances its market image. The brand remains popular amongst the status and substance conscious as the demand of the high end casual wear increases.