What Design Elements Make Cosmetic Boxes Stand Out on Retail Shelves? "People don't buy products. They buy experiences."
Shopping for cosmetics is not easy; it's not just about grabbing the product, but about feeling it. Retail shelves are full of different creams, lipsticks or blush. Products are packed in different packaging, and one box pops out more than the rest. Cosmetic packaging turns the simple product into something that the customer feels is necessary...
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