US E-cigarette & Vape Market Statistics:

Market Size in 2025: USD 9.12 billion

Market Size in 2032:  USD 18.21 billion

Market Growth Rate 2026-2032: CAGR 12.22%
According to The Report Cube’s latest research study US E-cigarette & Vape Market reached a value of nearly USD 9.12 billion in 2025. The market is assessed to grow at a CAGR of around 12.22%, during the forecast period of 2026-2032 to attain a value of around USD 18.21 billion in 2032.

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US E-cigarette & Vape Market Drivers:

·       Driver: Transition Toward Smoking Substitutes to Instigate the Market Growth

The decreasing popularity of traditional cigarette sales & growing consciousness of health risks have led customers, specifically young individuals, to adopt vaping devices as an apparent safer substitute.

According to the report, prominent players operating in the market include:

·       Reynolds American Inc.

·       Imperial Brands Plc

·       Altria Group, Inc.

·       Philip Morris International Inc.

·       British American Tobacco

·       Turning Point Brands

·       Others

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Key Market Segmentation

o   Market Share, By Product

o   Disposable

o   Rechargeable

o   Modular Devices

o   Market Share, By Application

o   Online

o   Offline

o   Market Share, By Competitors

o   Competition Characteristics

o   Revenue Shares

Recent News and Developments in US E-cigarette & Vape Market

• Reynolds American Inc. introduced a new flavor line under its Vuse brand, compliant with the Food and Drug Administration's product submission rules, providing options designed for adult smokers transitioning from combustible cigarettes & vape products.
• Philip Morris International Inc. extended its IQOS offerings in select US states, emphasizing electronic nicotine delivery systems that minimize harmful emissions, aligning with public health awareness & sharing trends analysis reports.

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