Company branding is hard when employees work from different places. Some work from the office, others from home. Remote work makes everything scattered. Emails look different, documents have different styles, and company websites don't match internal systems. Most companies spend lots of money on external branding. Nice website, good marketing materials, professional social media.

Internal branding matters more than people think. When employees see consistent, professional-looking systems every day, they feel proud of the company. They become better brand ambassadors. They talk positively about the company to friends and customers. SharePoint is already there in most companies. Microsoft Office 365 includes it. Companies pay for it anyway, but don't use it properly for branding.

Still unsure? Then we’ve some more things for you to know. Read on to discover how SharePoint helps you with your branding efforts.

5 Ways SharePoint Helps with Company Branding Efforts

Most companies use SharePoint just for file storage and basic collaboration. They missed a huge opportunity to strengthen the company's branding from the inside. SharePoint has many features that can make internal systems look professional and consistent with the company brand. Below we’ve discussed all this in more details. Scroll down to uncover more.

1.    Customize SharePoint to Fit Your Brand

Most companies use the default SharePoint look. Blue and white colors, Microsoft logo, basic design. Looks boring and not like a company at all. Workers think the company does not care about details. SharePoint lets us change colors, logo, and design to match the company. We can put the company logo, change colors, and change fonts. Makes SharePoint look like a company system, not a Microsoft system.

Custom themes are easy to make. Take the company colors and put them in SharePoint. Now, all inside sites look like the company brand. Workers see the company colors and logo every day. A small change makes a big difference. Workers feel better about the company when the inside systems look like the company. However, implementing SharePoint may be a challenge if you do it yourself.

That’s why business owners refer to https://www.xeratekuae.com/ to help them seamlessly implement SharePoint in their business.

2.    Keep Colors and Fonts Consistent

Different departments make their own sites with different colors and fonts. The HR site looks different from the Sales site. The finance site looks totally different. This makes everything look messy and not professional. SharePoint themes can make all sites look the same. We make one theme with the company colors and fonts. Put it on all department sites. Now everything matches the company style.

Same colors and fonts everywhere build trust. When all inside systems use the same look, the company looks professional and organized. Workers know they are in the company system, not a random website. The same look also helps workers find things faster. The same colors and design on all sites help workers use the sites better. Less time learning different sites, more time doing work.

3.    Build a Branded Employee Experience

Worker portals usually look boring. Basic news, simple announcements, ugly forms. Nothing makes workers excited about the company or proud to work there. SharePoint can make a nice worker portal with company branding everywhere. Company news with company colors, worker spotlights with nice design, and company events with company style. Everything shows the company's personality.

Nice worker experience makes the company culture better. Workers see professional, nice inside systems and feel good about working there. They join more company activities and read company news more. Good worker experience helps get new workers, too. When new people see professional inside systems during interviews, they think the company is organized and cares about details.

4.    Tell Your Company Story Visually

Most companies have good stories, but don't tell them well inside the company. The company history, values, and achievements are in boring documents. Workers don't connect with the company's mission. SharePoint helps tell stories with pictures and company colors. We can make company history with brand colors and fonts. Show company values with a nice design. Share success stories with company branding.

Pictures and nice design work better than just text. Workers remember stories they can see. Company branding on stories makes the company identity stronger every time workers use SharePoint. This helps workers stay at the company longer. Workers who understand the company's story want to stay more. They feel part of something bigger than daily work.

5.    Create Trust With a Unified Look

Different inside systems make the company look messy and not professional. Different sites with different styles, random colors, mixed fonts. Workers and visitors think the company does not pay attention to details. Same SharePoint branding makes a professional look on all inside systems. Same colors, fonts, design everywhere. The company looks organized and careful about details. This builds trust in the company.

A professional look affects how workers talk about the company outside. When they see nice, same design inside systems, they feel confident talking about the company to customers and partners. They become better company representatives. The same branding also makes the company look bigger and more established. Small companies can compete with big companies when all systems look professional and the same.

Use SharePoint to Strengthen Company Brand From the Inside

Using SharePoint makes a big improvement in the company's look and worker experience. You can get in touch with experts to help you shift to SharePoint. Contact professionals now for flawless implementation of SharePoint.