You must be aware that restaurant management is a tough nut to crack if you run a dining establishment. It’s common for owners and managers to meet new challenges every day. Sometimes, these problems aren’t too worrisome. Other times, well, issues can become a real headache for you. It can be a kitchen-related concern that doesn’t seem to have a solution. It can also be a matter related to staffing that’s bothering you. Then there are challenges with regard to vendors, customers, and regulations.
With so much difficulty, it’s really common to believe some concepts that don’t have a solid ground. We’re referring to all those misconceptions that surround restaurant management. For instance, there are still people who think that technology has nothing to do with managing an eatery successfully. Then, there are individuals who’ll tell you that you don’t really need to worry about staffing. These are misbeliefs that often lead you to make deadly mistakes when managing your establishment. Blunders that often turn out to be costly. Those that have financial, reputational, and even legal consequences.
This guide will shed light on some of the common restaurant management myths.
Busting Top 5 Restaurant Management Myths
There’s literally no business in this world that is totally myth-free. This also applies to the hospitality industry. Restaurant management, for example, is surrounded by a number of detrimental myths. You know how exhausting the kitchen operation can get. You’d be surprised to learn that there are folks who think it’s a “walk in the park”. Marketing is an integral part of eatery management, but some mistakenly believe that all you need is word-of-mouth. Then, others might try to convince you that no matter how big the problem is, you don’t need help from a restaurant consultant.
Below are the top five myths about restaurant management and their reality:
1. Technology Isn't Essential for Success
We’re living in a technological world. Right? Let us surprise you by stating that there are individuals who consider technology unnecessary for a restaurant’s success. According to them, tools can be expensive, and they don’t really contribute to ensuring seamless eatery operations. The advocates of this myth also argue that using technology further complicates restaurant management.
The matter of fact is, it’s nearly impossible to run a dining establishment effectively without using equipment. There are numerous technological inventions that boost operational efficiency in your hospitality business. Say, a Restaurant Management System or Point of Sale System frees you from many manual tasks. There are also technologies that help you control costs and manage inventory.
2. Staffing Can Be a Low Priority
“You just need to focus on food ambiance, not worrying about staffing.” A sentence that seems encouraging. In reality, it can prove to be deadly for a restaurant because it’s nothing more than a misconception. You might also consider staffing a low priority in an attempt to increase profitability. These are some of the reasons why this myth still exists.
Fact check? Staffing should be one of your top priorities if you really want to earn more revenue at your eatery. Why? Because it's your well-trained and motivated staff that dictates customer experience. They’re the ones who interact with your consumers directly. So, if your team members aren’t skilled and proficient, you’re looking at an increased customer churn.
3. Kitchen Operations Are Simple
A restaurateur or manager who only sees the final product might underestimate the complexity of kitchen operations. Then, there’s this “home cooking bias” that leads individuals to think that cooking dishes commercially is also a breeze. In reality, the back-of-house processes can be very tough. You can look at the following kitchen tasks to learn the truth:
· Advanced demand forecasting
· Standardized recipe
· Supply chain logistics
· Food safety and hazard analysis
· Waste management
These are only a few of the many kitchen operations that can always get too complex to maintain. You can manage them more efficiently by acknowledging the level of complications they involve.
4. Word-of-Mouth Is Enough
There’s no doubt that no other marketing tactic can be more organic than word-of-mouth. In fact, consumers tend to believe reviews and recommendations more than anything else. But, is it right to just rely on word-of-mouth? If you think so, then you’re mistaken because it’s another restaurant management myth for the following reasons:
· It’s uncontrollable
· It’s unpredictable
· Its reach is limited
· It cannot target a new market
· The digital landscape requires more
That’s why you also require a diverse marketing strategy that includes multiple marketing efforts for success.
5. You Don’t Need Restaurant Management Consulting
“Only a failing eatery needs restaurant management consulting.” Do you also think so? Or do you believe restaurant consultants are too expensive or unnecessary? Whatever it is, all these are myths. Many dining establishments fail during their struggling phase just because they don’t reach out to experts for help. Here’s what consultants can do for your business:
· Provide an objective perspective
· Enhance operational efficiency
· Maximize profitability
· Offer customized solutions
· Reduce risk
This is how an expert can ensure long-term success for your dining establishment. It’s also critical to mention that you should always opt for an experienced professional only.
Visit finisya.com/restaurant-management for more information and to get in touch with experts.
Ensure Your Restaurant’s Success Now
Managing your eatery can be tough. Despite this, there are several myths that may lead you to ignore several critical aspects. All of the abovementioned misconceptions are baseless and don’t give you the real idea. If you want to run your establishment successfully, you need to disregard these myths. Get in touch with a reliable resultant management consultant now to ensure your restaurant’s success.