Device as a Service Market Forecast, Opportunities & Growth |...

Device as a Service Market Forecast, Opportunities & Growth | 2035

Posted 2025-11-17 10:05:48

Crucial Device as a Service Market Insights for the coming years reveal a profound evolution of the DaaS value proposition, shifting the focus from a simple hardware procurement and lifecycle management model to a more strategic and holistic "employee experience management" platform. The most significant insight is that the conversation with customers is fundamentally changing. The initial appeal of DaaS was primarily financial and operational—a move from CapEx to OpEx and the outsourcing of burdensome IT tasks. Today, while those benefits remain important, the leading providers are now selling a different outcome: a guaranteed level of employee productivity and satisfaction. In a world where the "war for talent" is fierce and the remote/hybrid work experience is a key part of a company's employer brand, ensuring that employees have a seamless, powerful, and frustration-free computing experience has become a C-suite level strategic priority. This elevates the DaaS purchasing decision from a simple IT procurement choice to a strategic investment in human capital.

This insight is driving a major trend towards the deep integration of Digital Employee Experience (DEX) monitoring and management tools into the core DaaS offering. Leading DaaS providers are no longer just managing the device; they are managing the experience of using the device. This involves deploying sophisticated software agents on each endpoint that proactively monitor hundreds of data points in real-time, including device health (CPU, memory, battery), application performance and crashes, network latency, and boot-up times. This data is fed into an AI-powered analytics engine that can automatically detect when an employee's experience is degrading—often before the employee even notices a problem—and can trigger a proactive support action. For example, the system might detect that an employee's laptop is consistently running slow and automatically create a support ticket to have it replaced. This move from a reactive, break-fix support model to a proactive, data-driven experience management model is the central insight into the market's maturation.

A third critical insight is the growing convergence of DaaS and endpoint security. The traditional model of buying a device and then separately buying and deploying a suite of security software is being replaced by a more integrated "Secure DaaS" model. As the endpoint has become the new security perimeter in a work-from-anywhere world, businesses are demanding a solution that has security built-in from the ground up, not bolted on as an afterthought. In response, leading DaaS providers are now bundling a comprehensive set of advanced security services as a core part of their offering. This often includes not just basic antivirus, but advanced Endpoint Detection and Response (EDR), data loss prevention (DLP), and the enforcement of Zero Trust access policies. This insight—that the device management service and the device security service should be one and the same—is a powerful one, as it offers customers a more robust security posture and a more simplified vendor landscape. The Device as a Service Market size is projected to grow to USD 1804.35 Billion by 2035, exhibiting a CAGR of 25.64% during the forecast period 2025-2035.