US Healthy Food Market Statistics:

Market Size in 2025: ----

Market Size in 2032:  ----
Market Growth Rate 2026-2032: CAGR 9.6 %
According to The Report Cube’s latest research study US Healthy Food Market is projected to register a CAGR of around 9.6% during the forecast period 2026–2032.

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US Healthy Food Market Drivers:

What driving factor acts as a positive influencer for the US Healthy Food Market?

• Increasing Health Awareness & Dietary Varieties to Enhance Market Share: The major driver for the US Healthy Food Market is the increase in health awareness among individuals. With growing chronic diseases & obesity rates, Americans are giving more attention to dietary options that align with healthy eating habits. Moreover, rising preference for clean label items & plant-based foods is driving this momentum. Further, this shift is not only restricted to younger demographics but is increasing across all age groups, as customers are progressively looking for foods that provide health benefits beyond basic nutrition like digestive wellness, immunity-boosting, and heart health.

According to the report, prominent players operating in the market include:

·       Danone

·       PepsiCo

·       Clif Bar & Company

·       General Mills Inc.

·       Kashi

·       The Quaker Oats Company

·       Mars Incorporated

·       Abbott

·       Huel Inc.

·       Others

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Key Market Segmentation

o   Market Share, By Product Type

o   Functional Foods

o   Organic Foods

o   BFY Foods

o   Others

o   Market Share, By Distribution Channels

o   Offline Retailers

o   Online Retailers

o   Market Share, By Competitors

o   Competition Characteristics

o   Revenue Shares

Recent News and Developments in US Healthy Food Market

• Danone launched a new line of oat-based probiotic yogurts across the US to reinforce its plant-based foods portfolio.
• PepsiCo introduced a protein-infused smoothie range under its Quaker Oats brand, aiming fitness & healthy eating enthusiasts.

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